Super Bowl Sunday is this upcoming Sunday, and I am so excited! Growing up, I always remember watching the game with my family, in my PJ’s while mom would be in the kitchen whipping out frozen junk food and throwing it in the oven. Wings, cheese sticks, chips and dip, etc. etc. All of those delicious foods that have made their permanent home on top of my abs.
Since then, I’ve gone to college for marketing and have found a passion in advertising, marketing, and everything in between. Therefore, it’s important to note that this post is not about predicting the winner of the game. If you truly want to know my answer to that question, then I would tell you Justin Timberlake. Because he’s the real winner of the game, amiright?
But overall, the most exciting part for me is seeing how companies are advertising their brands to well over 100+ million people. With the price of a 30-second commercial slot rising over half of last year’s cost, you can only hope companies are doing everything they can to make that 30 seconds memorable.
So, which commercials will be funny? Which brands will take this opportunity to be political? Who will ULTIMATELY win the Super Bowl?
Doritos always seems to have a funny commercial, and they do a great job pulling in the fans to help. But this year they have paired with Mountain Dew, and have influencers Morgan Freeman and Peter Dinklage to do a lip-sync rap battle. Not the norm, but definitely memorable considering lip-sync battles are all the rage these days.
Groupon has already leaked their 2018 commercial and it is quite the make-you-giggle type. Tiffany Haddish, American comedian and actress, has recently been named Groupon’s spokeswoman and stars front and center in their commercial. They’re promoting shop local alongside Groupon, and if you don’t want to wait until Sunday to catch a sneak peak, click HERE.
Alexa is losing her voice this year in the Super Bowl Amazon commercial. With recent teasers that Amazon has released, they leave you guessing at the end what would happen if Alexa could not respond anymore. Setting the stage for what the next upgrade is, or maybe just trying to caution viewers what life would be like without Alexa. Either way, I’m predicting Amazon to make this commercial quite entertaining.
M&M’s is taking this opportunity to keep their normal light-hearted commercial this year in the spotlight. Their commercial has already leaked for higher publicity sake, so find the link HERE if you don’t want to wait until Sunday.
Puppies and Clydesdales pull at the heart strings every year for the Budweiser commercials. This year, they plan to continue pulling at the heart strings, but in a slightly different way. Recalling the major hurricanes and other natural disasters that struck in 2017, Budweiser is using their 30 seconds of glory to show that their company does more than just beer – producing clean drinking water under the company’s emergency water program. “This year, the company says, it shipped nearly 3 million cans of emergency drinking water to communities hit hard by Hurricanes Harvey, Irma and Maria and by the California wildfires,” reports Erik Brady of USA Today. By the end of 2018, Budweiser hopes to have added another emergency water program set up at their Fort Colins Brewery in Colorado.
Bless this company.
“Did you just say ‘Diet Coke'”? Why yes, expect a commercial from Diet Coke advertising their new can designs and new flavors. Why is this shocking? Because Diet Coke doesn’t do Super Bowl ads. It has been 20 years since they last participated in game day. Why they chose to air a commercial the year commercial slots went up to a whopping $7.7 MILLION? I guess this means their “Because I Can” ad campaign is pretty hype. So be on the lookout!
Just like Budweiser, Stella is taking a more serious note by discussing the importance of clean drinking water internationally. Which, I think is VERY important considering the situation happening in Cape Town right now.
Coke has done it again – a commercial surrounding happiness and individuality, while linking it back to their soda. I love Coca Cola’s marketing team! The press release states, “The ad celebrates Coca-Cola’s values of optimism, diversity and inclusion – principles that the brand has stood for since 1886 – emphasizing that no matter how unique you are, there is a special, ice-cold Coca-Cola for you.” Click HERE to watch it now.
Surprisingly, it looks like this year is going to be more about laughter and light-heartedness rather than political stances. With this list only being a handful of the brands that will air commercials, we’ll have to wait and see what the rest of the game holds.
Find me on Twitter on Sunday live-updating the commercials during the game. I’ll see you there!
Bucket List with Kait